Renegade Conservatory Guy

Have you any idea which is the best conservatory website in the world?

You might think it would be the website of one of the following companies:

Anglian Home Improvements
Everest
Ultraframe
Synseal

But, no despite being some of the biggest names in the conservatory industry, none of these companies have the best conservatory website in the world.

The best conservatory website belongs to:

ConservatoryLand in Mansfield woodhouse, Nottinghamshire

And their website is www.conservatoryland.com.

They have the best conservatory website for one simple reason. 

They have been at position 1 on google for a long time for the term ‘conservatories’ and ‘conservatory’.

Companies, including my own, pay big money with Google Adwords to get on the front page of Google for the term ‘conservatories’ – as much as £3-£4 per click!

Conservatoryland manage to get to the first natural position on Google for no cost per click.  With millions of searches per year for this term, this puts Conservatoryland in a very powerful position.

They also appear very highly for other important ‘long tail’ conservatory keywords:

diy conservatory – position 6
diy conservatories – position 5
self build conservatories – position 8
conservatory prices – positions 5 and 6
conservatory suppliers – position 6

This is the beauty of the internet, as smaller companies can compete and beat the major suppliers for key search terms.

So how can ConservatoryLand beat the likes of Anglian and Everest to this top spot?

Well, the site is well built for search engines to begin with.  I must admit I don’t like the look of the site and find the pages slow to load, but this site has been built to be search engine friendly.  When you’re number one on Google, you’re going to get lots of visitors, and ultimately LOTS OF CUSTOMERS!!

And the site has lots of websites linking to it in comparison to other websites out there:

                                          Google Links                Yahoo Links
Conservatoryland               91                                2,481
Ultraframe                            8                                  355
Synseal                                  8                                 260
Anglian                                 131                             3,460
Everest                                  42                               823

The Screenshot below shows the Google link stats:

Anglian clearly has a strong SEO plan and link building campaign, with more links than Conservatoryland, but crucially ConservatoryLand has specialised on ‘conservatories’, whereas Anglian have also concentrated on other home improvements such as double glazing, kitchens etc.

And the way Google is changing, the more natural links you have to your website for terms such as conservatories the better your site will perform.  Did you notice in that sentence, I created a sneaky natural link to my own site – I’m working on beating ConservatoryLand to the top!

The picture is completely different for ‘double glazing’, though.

If you type in ‘double glazing’ on Google, you’ll find the big boys have put real effort into SEO, taking 6 out of the top 10 positions.  At the time of writing the top 10 is as follows:

1. Zenith Windows – national installer
2. Everest – national company
3. Anglian – national company
4. Planet PVC – no longer trading
5. Safestyle – national company
6. Double Glazing On the Web – small company from Dorset
7. Weatherseal – national installer
8. DoubleGlazing.com – an eBuilders portal site
9. DoubleGlazing4Web – A website that feeds to Safestyle’s main website
10. All Double Glazing – information website.

So, if you’re a smaller double glazing company, you’re going to find it far tougher to compete on the term ‘double glazing’ and the pay per click rates are far higher.

To conclude

The internet is going to become far more important for the conservatory and double glazing companies in the future, so you need to start working on building links to your website now, for terms such as double glazing (see, I did it again!)

And, now matter how small or large your double glazing firm is, the internet is a fair playing field (well, sort of), and you’ll not get traffic to your site without putting in the effort.

This entry was posted on Sunday, April 20th, 2008 at 20:52 and is filed under Conservatories, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.