A couple of weeks ago Ian Longbottom of Sliders UK reluctantly agreed for me to do a review of his website. In his words:
‘I’ll have to trust you to be fair, its my baby and I’m very proud of it.’
Hopefully, we don’t fall out about this Ian, as here is my review:
Review of Sliders UK website
There’s nothing wrong with the look of the Home Page. It’s easy to navigate to the main sections – company details, news, product range etc – and the design is clean and uncluttered.

The Home Page clearly states Sliders UK’s main USPs:
1. They sell high quality patio doors
2. They sell Veka Vertical Sliding sash windows
3. Five day delivery
4. The only BBA and SBD accredited in-line patio door on the market
The BBA and Secured By Design logos confirm that Sliders UK are a company which prides itself on these achievements, and are powerful sales messages for their target customers – architects, specifiers, fabricators and installers.
There’s good content on the Company page outlining briefly how the company has expanded since its inception in 2002. I also like the page showing the main people at Sliders UK. Potential customers like to know who they’re dealing with:

My favourite part of the website is an animated showreel showing the security benefits of a Sliders UK SBD in-line sliding patio door. The problem is it’s hidden away in the Products section, and I would personally suggest this should be visible from the Home Page. It clearly cost a few bob to produce so feel it should be featured more.
Links – A links page is useful for search engine optimisation (seo) purposes, as reciprocal links help Google find and rank web pages. Unfortunately, the Sliders UK website has no link to the Renegade Conservatory Guy website – probably the best double glazing blog in the world.
It’s a good trade website on the whole. I do feel that Sliders UK are missing out on the opportunity to put across their USPs to consumers. Considering Sliders UK are ‘the UK’s leading patio door manufacturer’ there’s little sign of the website for the main search terms on Google. For example, if you type in ‘patio doors’ into Google then the site does not appear in the first 10 pages.

I’ve tried numerous keywords and the site isn’t ranking very well. To understand how Google places some sites higher than others is a complex question but in simple terms, Sliders need to invest in search engine optimisation. At the moment, Google doesn’t believe that the site is important as it only has a Page Rank of 1 out of 10, and has few other websites linking to it. The following screenshot shows that compared to the Conservatory Outlet website and a leading competitor in the patio door market, there are far fewer websites linking to the Sliders website:

I would assume that the website gets little traffic other than click-throughs from online press releases or direct traffic from people responding to trade advertising, or trade customers looking for technical information or contact details. For this type of traffic, the Sliders UK website is very good. In fact, other than a few picky individuals in the industry (well, just me really), the vast majority of people will find that the website gives all the relevant information about the company, patio doors and vertical sliding sash windows.
However, I feel that considering Sliders UK is the ‘UK’s leading patio door manufacturer’ then I would recommend that there should be some effort put into driving more traffic to the website. I’m sure trade customers of Sliders UK would appreciate enquiries generated from the site being passed on to them. A quick fix for this would be a Google Adwords campaign.
One last thing – I visited the Sliders UK factory a few weeks ago and was extremely impressed with the company and the overall set up. If you’re not already aware they have achieved BBA and Secured By Design on their patio door, which is the only one in the UK. If you don’t currently buy patio doors from me, then I would whole heartedly recommend Sliders UK
PS. If you want me to pick holes in your website please get in touch.