Google Adwords is a good way for conservatory and double glazing companies to generate quick and easy traffic to their website.
But, it’s very easy to get it wrong if you don’t know what you’re doing.
Here’s a few examples:
“Rubbish uPVC Windows”
“Low Quality Conservatories”
“Double Glazing Horror Stories”
Tags: conservatory companies, double glazing companies, google adwords
Negatives are a never ending battle especially within windows but ‘rubbish’ is a schoolboy error so thanks for the shout out, good blog btw
Hi
Just typed in ‘Ugly Conservatories Yorkshire’ and your’e number 1!!
David – agreed – it is a never ending battle.
Alex – Oops! Lol!
I just searched for ‘the worst conservatories’ – We came up first on PPC and Conservatory Outlet came up first on natural search. Trouble is with natural search, the positives are hard enough, let alone avoiding the negatives. Virtually impossible I would say.
Heck, this article is backfiring on me big style…
Of course, what I forgot to mention is that serious customers are unlikely to search for these terms anyway.
RCG
Great post RCG – yes all too often we focus on the positive key phrases etc but ignore the negative.
Although it’s my experience that people searching rarely read past the ‘headline’ of your google advert, you have to take every opportunity to put across a positive message.
Perhaps it might be worth a blog post using those phrases in the text – showing examples of bad installations and countering with your own positive outcomes? If you’re gonna come up in the searches anyway, why not try to get some business out of it and show you’re not all the same.
Jonathan.
(now off to check his own negative adwords filters on ‘photo gifts’)
Hey Jonathan – take a look at this: http://screencast.com/t/ZxIt98RT
I also did a search for the worst conservatories – we came up on the first page of organic search. I am reviewing our adwords and adding more words to our negatives list.