A few months ago I wrote about the decline in the amount of people searching for terms like ‘conservatories‘ and ‘double glazing‘ on Google. It looks like this worrying trend is continuing if you look at the following two screenshots from Google trends:
Double Glazing
Conservatories
But, it’s not just terms relating to the double glazing industry, but most home improvement investments are suffering from fewer people searching for information about them:
Kitchens
Home Improvements
As always, the answer is to work even harder to make sure potential customers are attracted to your website rather than others, and then work hard to get the sale.
And, the positive news is that there are some products which are receiving increased interest, including ‘energy efficient windows‘ and ’solar panels’.
Solar Panels
Energy Efficient Windows
Tags: Conservatories, Double Glazing, energy efficient windows, google trends, home improvements, kitchens, solar panels
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Interesting stuff Matthew, thank you
My pleasure.
Solar panels and energy efficient windows on the up, seems people are more aware. My last 3 deals all A rated, so I guess its time to push and up sell again.
Keep them coming Mathew. Thanks
This makes for an interesting read Matthew. Its clear that there is a definite shift to energy efficient related products, and represents a great area for growth within this sector of the market.
Thanks Matthew.
How right you were in your last paragraph – there is still business out there, it’s just we’re all going to have to work a little harder to get it – whatever our business.
I still maintain that those companies that have embraced social media and keep their websites alive and updated regularly will be the ones that are left standing. It’s not to late if you haven’t but the sooner you start, the less ground you’ll have to make up.
Jonathan.
I wonder why people are searching less for conservatories and double glazing?
Surely the net has reached the point where people use it more to find services and products?
Perhaps people nowadays use long tail searches, location searches, etc more, as there is more information available on the web.