Renegade Conservatory Guy

Global composite doors - will Synseal shake up the uPVC door market?

There’s no doubt that the last time Synseal launched a new ‘Global’ product, they revolutionised our industry - with the Global conservatory roof.

They became the first company to challenge the stranglehold of Ultraframe on the conservatory market, and created real competition, which has clearly been for the better for the conservatory industry and conservatory buyer. Ultraframe will no doubt disagree as they had a mesmeric fall from grace, sales plummeted, profits slumped, the share price crashed and they got taken over! And Ultraframe had been the big cheese!

So now Synseal are on the brink of launching the Global composite door. What are the implications for the uPVC door market?

Well, like the conservatory roof market at the time, composite doors are simply too highly priced at present. We would love to sell more composite doors to the end user, but the price is too high, so we sell our usual standard uPVC doors to customers who don’t want to pay £1200+ for a front door!

Now, I’ve not seen the doors yet - although I understand there are 16,854,220,800 different design options! The launch date is very soon, and I will come back to you with my thoughts when I’ve seen them.

But, if they are anything like as good as the Global roofs, then other composite door companies will be panicking!