Fit the Best? – Everest TV campaign
It’s great to see Everest on TV with a new campaign pushing A-Rated Energy Efficient windows. The advert shows new Energy Rated windows fitted at the highest pub in Britain – Tan Hill Inn.
I must admit, it’s a very well produced advert which gets across the message, and I’m sure it will kick start a few competitors into developing energy rated windows. I’m also aware that this campaign along with the Safestyle-UK TV campaign is now starting to build public awareness of Energy Rated Windows.
Customers are now starting to ask ‘What rating is your window?’ And, this has to be a good thing.
The problem is, as I understand it, Everest are advertising an A-Rated window, and then selling a C-Rated Window. I’m happy for the guys from Everest to correct me on this, but the word on the street is that consumers are being told that an A-Rated window can be supplied, but that they’re a bit expensive!
Don’t get me wrong – a C-Rated window is still better than selling a window that merely complies with Part L. But why not just advertise a C-Rated window which is still classed as Energy Efficient, and can carry the Energy Saving Recommended logo? Why not just tell the truth?
Tags: Safestyle UK
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I have been asked to come along for an interview to become a everest salesman. but i never realised how hated everest salesmen are hated? what have they done and why are they so disliked? doesnt make me want to be one of these people! is there any good ones out there?
Hi Ben
I’m not sure that the reputation of Everest sales staff is any different to that of any double glazing sales staff.
RCG