Hat’s off to Anglian with the following video, which effectively shows the benefit of choosing energy rated windows compared to single glazing:
I’m not trying to put ideas in to people’s heads, but surely a similar and generic version of this video to be used by any company marketing A, B and C rated windows and provided by the BFRC would be useful in getting the message across.
Copies of a video like this would be useful for sales staff, and marketing departments to use on their websites.
Tags: Anglian Home Improvements, anglian windows scrappage scheme, Energy Rated Windows, thermal imaging upvc windows
I have reviewed many websites in the conservatory field and can tell you that there is already many generic videos out there that have been tailored to each company.
Maybe I can use this one also in my website since I find this video very useful and interesting and I’m sure a lot also will be interested after seeing this video
Very nice video and definitely the best way of getting the message across to the end users.
I love the before and after comparison shots, those Anglian windows even make the walls better insulators by the look of that :O
I just showed it to a fellow director who has pointed out that the after shot had nets or curtains closed whereas the before didn’t , I would also hazard a guess that a blind was closed on the small window which is why it shows a significantly colder surface. It certainly shows what a good think insulated curtain would do for insulation. wow maybe the fabric manufacturers association could introduce a Fabric Energy Rating system .
All royaltyies this way please
I agree with Matthew I really like the idea of this video it’s certainly a good idea. And certainly something generic from the BFRC that we could all use would be a bonus!
Out of interest has anyone else seen safestyles ridiculous advert with this same “thermal” spin? “Saaafffeeestyle”……man I nearly spat out my dinner first time I saw it!
Kevin it looked like the blind was down in the bathroom on both shots IMHO.
Did see what you meant about the net curtains though – maybe sneaky, but doubt these could provide any real insulatation – they’re full of holes?!
Its bollocks. Jon Twigge will confirm. Looked at this 12 months ago, went on a course to investigate. There needs to be at least a 10 deg difference in temperature, so your buggered in summer. In winter the heating needs to be on a good few hours before the survey to get the temperaure difference. Rain & wind also gives off inaccurate readings, even sunny days cause problems. Very interesting what the cameras can do and unless there has been a major leap in camera technolgy then just another gimmick to dupe the customer IMO.
Can I just add a good camera operator can make the survey look as though there are gaps/draughts, “look at this blue bit here Mr.Smith, you need new windows”, easy to do by adjusting the temperature scale ;o)
Sorry me again, I have the same qualification as noted on the video above. Anglian enough said really.
Interesting stuff…my only thought was the camera man could do with a few sessions up the gym!
As for Anglian’s marketing department manipulating circumstances to enhance their product…c’mon surely not!!??
We mainly sell ‘A’ rated windows, though we do not major on the point, since with so many ‘low end’ window companies advertising A rated windows ‘as standard’, the key selling point loses its value (unfortunately).
I have received an email from the Anglian Marketing Team as follows:
Recently I’ve seen an increase in the number of comments on Renegade Conservatory Guy questioning the validity of Anglian’s latest advert showing the benefits of energy efficient windows.
The tests were carried out by a professional independent adjudicator and all calculations, figures and details put on a “white Paper” which I have attached for your information.
This should hopefully give you sufficient information to allow a fair and responsible debate regarding the accuracy of the tests.
Hope all is going well and if you need any additional information on this subject please let me know.
Click on this link to view: Anglian white paper
Sorry Matthew, the link didn’t work for me, but I would guess if it is anything like the accuracy of the advert , that the paper isn’t actually white , but covered in lots of black ink , this is only a guess , but probably accurate
I’m struggling with the link myself now. It’s because it’s in PDF format, and I’m a bit technically inept with stuff like this.
I’ll email it to you. Anybody else want a copy let me know…
Fair play Matthew very interesting but.
love that bit
, not that a cold inside would make the after shot look better , would it?
1 white Paper ? it is a test report ( inaccurate at that) which can hardly be called independant as it has the anglian logo and sales numbers all over it ,
2 The owners name is Winter
3 the outside temp is 4deg colder in the ‘after shot’ which explains the bluer brickwork BUT the internal temp is 4deg colder aswell , strange that one, why would the house be colder after all that insultion
4 would anglian care to paint the porch timbers on anyone elses porch ?
5 It doesn’t explain the appearnce of the internal window coverings
6 As for the monetary savings , I am yet to be sure that the GGF calculator allows for the solar gain advantage of single glazing
I am sure there are some more holes in ‘white paper’ but I have seen enough to be convinced ………….NOT
In all honesty , and I am not Anglian bashing , but if they are happy to release this comparison for a B rated window , why don’t all you A rated boys show it and explain that your A rated is even better .
One issue Russell may be able to explain is that he seems to be selling dummy sashes in the frames, now if this is standard , surely his WER certificates should be tested on a window that has 2 sashes ( ie an exagerated outer frame all round ) worth a thought maybe?
To view Anglian white paper better to go to:
http://blog.anglianhome.co.uk/company-news/the-anglian-white-paper/