If you have a look at some of the double glazing websites out there, you’re unlikely to be impressed with what you see. When talking to smaller installation companies, I often find that most owners will state that they have a website, but they get very little business from it.
It’s hardly surprising when you see websites like this one or this one.
The worst websites are the ones you can’t find - if Google can’t find your double glazing company’s website, then your customers are unlikely to find you!
There are some exceptions to the rule, and I recently wrote very positively about the Masterframe Sash Windows website, and the Timber Windows website.
And I’m delighted to say that one of our dealers have created a great website:
The Conservatory Outlet is an installer of conservatories, pvc windows and pvc doors in the North West of England - mostly Lancashire, Cheshire and Merseyside. Crucially, this website has been built in to be search engine friendly, so within 6 months it is hoped that the site is ranking well for keywords such as ‘conservatories’ or ‘double glazing manchester’.
It is very easy to navigate from the Home Page to the main areas from the website - conservatories, windows and doors. There’s also links to Special Offers and the Conservatory Showrooms in Leyland, Holmes Chapel and Knutsford. For those looking to get a quote or ask a question, there’s clear links such as ‘Free quotation request’ or ‘Download a Brochure’.
It’s also a great looking website - clean lines, great colour scheme and not too fussy.
In fact, I’m so impressed, we’ve decided to follow a similar theme for our own conservatory company’s website!
2 responses so far ↓
1 Claire Windows // Jun 2, 2008 at 8:44 am
I must admit there aren’t very good website out there for windows, conservatories etc. If you look at kitchens or bathrooms say, you will find much better websites. It is a shame as double glazing companies are a popular search on the web, and especially as the new A rated windows have been brought out, many companies want to be the first to get custom. There are good websites out there, and to be honest the bad ones aren’t even worth being there, i get put off websites like the examples given above.
2 Iknow0 // Jun 6, 2008 at 4:31 pm
Which 2 showrooms? this one or this one or Masterframe and Timber Windows. Or Conservatory Outlet or “our own conservatory company” and on who’s authority? I’m confused.
I didn’t really see that much difference between the Horizon website . I can’t tell what is good and what isn’t. It all looks pretty dull to me. I wondered as you admit yourself if the whole topic wan’t just invented so you could plug , add links etc. to your own site which you’ve said improves your search ranking.
I’m too old for all this. It’s not fun anymore. I wish the internet was never invented. Is that why I’ve got sweaty balls? Having to wash them every day now! Or maybe it’s just summer. It’s been that long ago I can’t remember
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