As it’s chucking it down outside, I thought I’d share a few thoughts.
RCG traffic
Another good month for traffic to this blog in October:
I’d like to take full credit for all this traffic, but I have to come clean and thank Anglian Home Improvements for a healthy amount of new visitors. Since they started actively marketing their own version of the ‘Window Scrappage Scheme’ this site has been extremely busy.
It must be frustrating for the marketing team at Anglian, but Google are currently positioning RCG in the top two places for ‘window scrappage scheme’:
Anglian have been forced into bidding on the term through PPC, although I have thought about bidding against them 
All joking apart, I can only imagine that Anglian are doing a very good trade as a result of jumping on the GGF’s petition. I can only suggest that should the government take the decision to support the window industry with such a scheme, then consumers will definitely be very responsive. Just what the industry needs!
GlassTalk
We’ve stopped taking bookings for GlassTalk now, and we’re looking forward to welcoming around 150 people to Daresbury Park to talk about glass. I’m looking forward to the event and chewing the fat with some of the most proactive individuals in our industry.
Day 1. Growing a Mo
I stopped shaving on Thursday so I could make a positive start, and by GlassTalk, at least have something furry to discuss. Then, I read the rules:
1. Once registered each Mo Bro must start November 1st with a clean shaven face.
2. Then, for the entire month of Movember each Mo Bro must grow and groom a moustache according to these rules:
• There is to be no joining the Mo to the side burns – that’s a beard. There are no beards.
• There is to be no joining of the handlebars on the chin – that’s a goatee.
• A small complimentary growth under the bottom lip, aka a tickler, is allowed.
I was gutted to find out that I couldn’t join my Mo to my side burns – wouldn’t that look ace! Anyway, I’ve already broken rule 1 as the following picture taken this morning will testify:
You can be the first person to sponsor me by visiting my Mushbashers page at:
http://uk.movember.com/mospace/22901
Tags: Anglian Home Improvements, anglian windows, GGF, Movember, national window scrappage scheme, window scrappage scheme
It seems some people are not too happy about the Window Scrappage Scheme:
http://forums.moneysavingexpert.com/showthread.html?t=2017435
I genuinely thought most intelligent people would see right through (no punn intended) Anglians marketing ploy, however since it’s launch incredulously we have received two separate telephone calls asking whether we are also providing the same scheme.
This goes to show the power of advertising, albeit clearly misleading in this instance. On the positive front once an explanation was given to both parties any credibility our friends from Norfolk had was soon shot to pieces and as result we have two potential opportunities.
It’s a great shame such well established companies in our industry feel they need a gimmick, or even 2000, to sell their products. Though in a shallow sort of way at least more people are talking about windows leading to greater activity!
” Never over estimate the intelligence of the British Public” (Spike Milligan I think)
Tell them somethings ‘free’ and people will fall over their selves in the rush.
I remember a firm in the south in the early 90’s -Guardian Windows, possibly, who’s pitch was to give the customers their money back completely, sixteen weeks after installation in exchange for a set number of sales from family & friends. Supposedly the money was ‘invested’ for the sixteen weeks
I lost count of how many sales I lost, I how many times I questioned customers how come Tesco’s didn’t do it with your weekly shopping then?
People in the trade will remember the fallout when the inevitable crash happened.
Funnily enough I was discussing this company with someone at GlassTalk yesterday. A colossal mess they created at the time. Criminals.