Renegade Conservatory Guy

Guest post by Dean Hunt

Imagine if you had a conservatory business that was able to get lot’s of interest, coverage and potential customers without spending a fortune.

The best way to achieve this is by standing out from the crowd.

There are some businesses that naturally attract interest, I once heard of a lady that had a business that made Rice Pudding, sounds normal enough, but here is the kicker: it was made from lactated breast milk.

In the grand scheme, the conservatory business is a little more serious and middle of the road, so standing out from he crowd can be extremely difficult.

Today I am going to share some tips that you can use to help your business stand out, get publicity, higher search engine rankings, and get many more leads.

1) Find Your Medium

We all know that publishing and content is king, but with the world of blogging, podcasting, web video, live streaming, public speaking etc… where do we start? And even more importantly, where do we find the time?

The key is to find your preferred medium and focus solely on that.

For example, if you have the gift of the gab, then blogging or any form of online writing would be a waste of your talents, equally, if you type at 5 words per minute, then blogging might not be for you, if you are badly camera shy, then blogging might be for you… etc…

Find your medium, and you will excel naturally.

2) Informative is No Longer Enough

In 2001 you could share some info online and be an immediate hit, but these days there are over 100 billion pages online, so information is no longer enough.

The truly successful experts are the people who have combined information with interesting and/or inspirational.

In a nutshell: If you can make people feel an emotion whilst giving information, you will be successful much quicker.

Which funnily enough, leads us nicely to point 3:

3) People Buy Based on Emotion and Justify Their Purchase Based on Logic

It is said that emotion in the sales decision is up to 20 times more powerful than the logical side of things.

So, when you sell a conservatory, your customers are thinking of all the fun things they could do in it, they are visualising the family events, the kids playing in there, a snooze on a warm Sunday afternoon.

If you can tap into people’s emotions, you will drastically increase your chances of success.

4) Show Behind the Scenes

We are in a reality tv society, we have seen behind the scenes of almost every job in existence, so why not tap into this phenomenon?

RCG is a great case study for this, we show our decisions, thoughts, worries, events and more. The modern business is far more transparent, whether you like it or not, tools like Twitter and Facebook mean that people can find out almost anything about you, and the faceless business no longer exists.

So why not become the voice and face of your business and let your customers see behind the curtain?

5) Network Properly

Networking is vastly misunderstood, most people think of it as schmoozing, selling themselves etc, the reality is that that is exactly how NOT to do it.

What you should be doing is create personal relationships, be helpful, friendly, polite, fun etc… long term relationships will be far more valuable than trying to make a quick buck from each person you meet.

Some people just don’t like the seminar, group, event-based aspect of business, but these days it has become a vital component in any business.

Times are a changin, and hopefully this post will give you some fresh ideas to take your conservatory business forward.

PS: feel free to send this to friends, co-workers and family.

Dean Hunt
Outrageous Marketing for Remarkable Results