I was watching the TV last night, and was surprised to see Anglian Windows with a major feature on the show. They say that any publicity is good publicity, but I’m not sure about that in this instance.

The show highlighted a series of failures by the company to provide good customer service, and a good product. In fact, much of the workmanship shown on the TV programme was shoddy. I won’t go into detail, and you can read the detail on the BBC website here.

What surprised me was that about a month ago, I wrote a post about Anglian closing their Rochdale factory, and was delighted that Martin Troughton, the Marketing Director from Anglian visited my website and stated the following:

As the marketing director of Anglian Home Improvements I think you will find that rumours of our demise are very premature.

Like everyone in the industry we are finding the market challenging and are making adjustments accordingly but we are healthy and profitable.

Also your comment on us cutting prices is also wrong we will however remain competitive so you better watch out when pitching against us - a keen price, a great product and a strong brand make for stiff competition.

Well, Martin I challenge you to come back to this website, and answer the following questions:

  • How do you think that appearing on Watchdog will affect your ’strong brand’?
  • When you state that you offer a great product, would you consider that the installations featured on Watchdog would be classed as ‘great products’?
  • Watchdog suggest that complaints about Anglian since last summer have risen 60%. Would you class this as an acceptable level of customer service?
  • If Anglian has closed 26 of its regional branches and all complaints are now handled from Head Office, can you assure me that customers are still likely to get the type of local service they will get from a local installation window company?
  • In a separate news item to hit the internet this morning I find that Anglian’s salespeople have been threatening old ladies. Can you confirm that your company is intending to keep control of its sales team?
  • How do you feel appearing on Watchdog will affect sales over the coming months?
  • Finally, the last window company to appear on Watchdog was St Helen’s Glass, and they went bust soon afterwards. Are you confident that Anglian is not now heading the same way?